apparently the Brits are going with an uncomfortable satiric humor approach to getting kids to stop doing coke. Talking mascots include a tiny, fluffy dog that they claim is being used as a mule (couldn't really hold much innit?), a bag of coke and a dude's nostrils. Seeing this fake stuffed dog with a hole in its stomach is totally weird and will probably make a lot of people uncomfortable. but I think that's the point.
this one has the talking baggie, which is reminiscent of the Oprah's minge episode of South Park. This one in particular makes me cringe, mostly just because I hate this guy's stupid accent and the unfunny jokes. also, it's apparently a Scottish bag.
then there's this one with the nostrils. uninspired comedy and predictable premise, outside of those two things the message is delivered like a brochure in a high school guidance counselor's office.
so these ads are lame and will (like pretty much every single anti-drug campaign) simply give fodder to those who already use. But, in 2009 (yup), the success of campaigns is pretty much measured in one way, and you're seeing it right here. Word-of-mouth is all that matters, and these spots seem like they were made with the youtube/blog world explicitly in mind. Like the new Burger King "Whopper Virgins" campaign, this already has people talking. So if the responsible parties were trying to get people commenting on threads about how much they hate these ads, then they may have already succeeded. But getting kids to stop buying coke? Try introducing some American rap mixtapes into lesson plans and curriculums. This will teach them just how despicable it is to be a "fiend." They will look down on "customers." Sure, you'll have a generation of kids who aspire to be drug dealers, but it hasn't really failed here in the States, plus, if everyone's dealing then no one's using! Young Jeezy will work well, I'm sure. I mean, it's probably better than showing them a bag of coke for over a minute and a girl blowing a line off a toilet seat and a "disco" kid dancing in a club.