if you don't know you better axe somebody
been following these guys for a while and find it crazy how they blew up so big without releasing a single proper record. Seems like they're really riding a nice little hype wave as the only hipster-rap collective to really get that buzz, but they're dope and even held they're own on this Kidz in the Hall remix with two of THE BEST RAPPERS ALIVE (maybe THE two best rappers alive?)...
I remember when I heard they were gonna be a big deal after last year's SXSW and how they were supposed to come out on Fool's Gold, which would have been a very good look for both parties. SOmething must have gone down cuz that never happened and they have since switched over to Chocolate Industries and I guess coming out on their own imprint, C.A.K.E. Recordings. I tried to interview them last September but had a hard time getting in touch. Seems like they got new management...
Originally, the blogger talking points on these guys were their throwback aesthetic and general good-guy attitudes. "They wear gold ropes! They sound like 1988! They're from Chicago?!" All I know is the white girls of Madison's headband and scarves-in-springtime scene have endorsed this group for some reason and will be out in full at their show on Friday night, at the Union. "Gold and a Pager" went off big time to my surprise last Friday night at Montmartre at about 1:30 am so they are being felt by non-rap fans around here. I don't know if it's they're look - which is like Pharrell mixed with Flight of the Conchordes - or their non-threatening rhymes about bmx bikes, dressing well, being good on the mic, rap's golden years and now, apparently, baked goods. Also, they're mad photogenic:
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